Meet the Products: The Legend of iYURA

They wanted to be stronger, healthier and feel more beautiful, inside out, and this sage-woman, who glowed like she hid the sun under her skin, seemed to be the magnetic answer to many of their questions...

This graceful figure, whose intellectual prowess impressed anyone who happened to interact with her, commanded reverence and exuded motherly warmth in her conduct.

She was mesmerized by nature’s powers and was moved by the pain of the various people she met on her journey.

One night, as she sat under a ‘Mahua’ tree, examining it, she saw a woman walk towards her, as if she was descending from the night sky. That woman wore dark clothes but was difficult to miss because she had a strange moon-lit glow which sparkled with specs of gold in it!

The sage-woman had never seen anything like it. Her skin was so clear, it was as if you could see through it.

The sage-woman stood up respectfully to greet the glow-woman, MANJISH, and as both their eyes met, they gently broke into an all-knowing smile... They both were one in their purpose...

United in their purpose, together they set out northwards. On a fine, brilliant morning when the sun shone exceptionally beautifully in the early hours of the morning, they saw her.

They were in a mountain valley of Kashmir, where, in a field of purple Saffron flowers, she sat picking saffron stamens from the flowers...When she looked up, her saffron hair tied in a bun, rosy cheeks and skin that looked softer than cotton was enough to tell them, they had met yet another comrade....

KESARADI or the Saffron-Woman had greeted them with open arms... Kesaradi and the nocturnal Glow-woman, Manjish, forged a bond that could never again be broken.

Like Day and Night, the Sun and the Moon, they pledged to travel together forever.

It was said in Ayurvedic texts, AMLA cares for the body like a mother cares for its child...

As she shared this with her comrades, they met with yet another partner who had the same purpose as them...

She had long, thick gorgeous hair, and was rather stately and beautiful... She was clearly much older than all of the others, but her alertness was sharper than them all put together. Her strength lay in her hair... Her name was AMBHRING for Amla, the fruit, and Bhringraj, the herb. 

Years went by, and iYURA was able to spread the gift of beauty and glowing skin wherever she went.

But that was not all....

iYURA was constantly bothered by the thought, “No matter how my skin looks, no matter how my hair grows – there should be a way to remain centered still," she thought. 

She’d been in contact with many yoginis in her life.    

As iYURA went on to discover the wonders of nature’s creations, she met more icons of strength in other women like RUKSHADI...

Rukshadi, who emerged from under a stack of dried, rough grass, who made a rough mane as smooth as silk, who was blessed with the transforming genes inherited from not one or two but a large number of herbs like Green Chiretta, Turmeric, Neem, Vetiver, Triphala and more along with the emollient love of coconut oil... 

The wandering sage woman, iYURA, had started her journey in India... Along with so many others who had become one with her in their purpose, she had crossed southern Indian backwaters and went through the Himalayan mountains and had reached the western part of the world...

This journey continued for thousands of years... The concerns of the people changed in appearance, but the essential causes remained the same.

The unwavering sense of purpose of the sage-women rendered them immortal. 

They were nature's messengers, and nature had recognized in them, her eternal allies – their collective goal - WELLNESS FOR ALL!

iYURA and Ayurveda 

iYURA is THE brand to experience authentic, effective Ayurveda in the most beautiful and compliant way!

iYURA is a 100% natural, authentic Ayurvedic skincare brand that brings ancient beauty formulas to you.

If a product is from iYURA, it is pure, it is effective, it is natural and looks mesmerizing.

Along with great results and the true blessings of nature, iYURA also brings to the fore the beauty of hand-painted artwork created in the ancient Indian tradition of Madhubani painting.  

How is iYURA different as an Ayurvedic brand?

We’re compliant, we’re safe and we’re effective. We take pains that few others do.

Here is exactly how serious we are about getting you the safest, most effective Ayurvedic Products:

OUR MANUFACTURING PROCESS

We’re proud to openly declare that we take the utmost pains to create Ayurvedic products which are the right balance of compliant, effective and just really gorgeous!

Yes – all our products are ethical and are manufactured to be compliant to FDA regulations as well as other laws and regulations applicable in territories our products are sold in, like the US, Canada, and Australia. 

HOW?

Let us explain this to you in detail.

We have no qualms in stating the fact that most Ayurvedic companies are unaware of regulations or simply do not follow them.

To give you an example, products often contain ingredients that are illegal to export out of India because they’re endangered.

Another example would be how many products would contain heavy metals, which may be an accepted practice in some parts of the world, but is not something a conscious consumer would be open to!

We at iYURA take major steps at multiple levels to ensure you get to touch a product only from that batch that’s gone through rigorous checks.

Our products do NOT expose you to the risks of pesticides or heavy metal toxicity.
How do we ensure that? 

Batch of herbs

Manual check by team of experts 

Laboratory test of the approved batches

Our team of EXPERTS manually check and observe every batch of herbs will be used as raw materials. Only that batch that meets the high standards of organoleptic evaluation is then sent to a third-party laboratory for testing for several factors like:

• Water extractive value
• Alcohol extractive value 
• Total Ash value 
• Acid insoluble ash value 
• Foreign matter

• Volatile oil content
• TLC profile
• Moisture content
• TYC
• TPC

• Ecoli
• S aureus
• Salmonella
• Heavy metal
• Pesticides

All our products are vegetarian. No meat, no fish, no egg. However, some products do contain milk.

We wanted to stay as authentic as possible to ancient, classical Ayurvedic texts, and milk as well as milk products like ghee have an almost sacred place in Ayurveda.

We source milk from cooperative dairies in India where cows are not treated badly. In our oils, milk is added during the cooking process. Most of the liquid is evaporated but some protein content is left behind in the formulation. Because milk is cooked so well into the oil, and oil itself being a preservative, the oils have a long shelf life.

 

We respect the emotions of those who have consciously chosen the vegan path - we also offer vegan products.

iYURA's Ingredients

iYURA contains only the best quality, pure, authentic Ayurvedic herbs that will bring about the results that they’re supposed to.

We use only those ingredients that have been recommended by the ancient Ayurvedic texts and then go through modern research literature to ensure safety and assess its effects.

NO – not all herbs are organic. Most are wild-crafted.
Why? It is often very difficult to source all herbs for every formulation, since Ayurvedic herbs are not easily available.

However, as a strict brand policy, every single ingredient goes through a rigorous quality check – first manually by experienced Ayurvedic practitioners, and only upon organoleptic approval by them, are they tested in laboratories to make sure it the right herb and is free from any pesticide or heavy metal toxicity exposure.

At iYURA, you will never find a low quality ingredient used in its formulations. 

What iYURA stands for

iYURA

 iYURA also stands for thoughtfulness and the celebration of life, the celebration of the colors and the complexities of life, the depth of harmony between humans and nature.

iYURA stands for embracing real beauty, for not hiding under layers of coverage makeup, for not being somebody you’re not.

iYURA stands for honesty and courage that allow one to celebrate oneself and strive for self-improvement in that spirit, rather than in the spirit of fixing something that is wrong.