Has your skin, especially around your face, neck and décolleté, suddenly become drier and duller in your 40s? Maybe you’ve started to notice it under your eyes, where fine lines and wrinkles are starting to become more visible, causing even your most nourishing concealer to clump and look like a dried river bed. Or perhaps your neck is starting to look dull, scaly, tight and aged, whereas not so long ago, it was naturally subtle and soft, even if you didn’t moisturise it. And let’s not even get started on those persistent dry patches on your elbows, knees and legs in the dead of winter (sandpaper, anyone?). Of course, there’s a reason for all of these changes. And it all boils down to your skin’s barrier becoming thinner and more compromised, which happens around the same time you hit the big 4-0.

What Causes Your Skin’s Barrier To Become Thin And Less Protected In Your 40s?

Changes in skin
barrier function with age

While lifestyle factors play a part, the bigger issue you’re up against in your 40s is something you can’t control: your declining oestrogen levels that trigger the start of perimenopause.

These hormonal changes lead to significant changes, including the skin barrier function and increased sensitivity, in addition to collagen production, which also starts to decline in your 40s.

Scary fact: about 30% of skin collagen is lost in the first 5 years after perimenopause begins!

But menopause and declining collagen production are only part of the problem.

As the skin barrier contains lipids (which are responsible for keeping the skin hydrated), a compromised barrier may not produce or maintain these lipids effectively.

The result?

Your skin is unable to retain the same amount of moisture as your younger years, causing it to become drier, dehydrated and dull.

All of which only makes fine lines, wrinkles, crow’s feet and saggy skin look more prominent, despite using expensive creams, procedures and remedies.

3 Ways To Naturally Rejuvenate Dewy, Fresh-Looking Skin That Feels Smooth As Silk, In Your 40s And Beyond

1. Change Your Approach To Skincare To Keep Up With Mother Nature By Going Beyond Surface Level Moisturisers

While you can’t change Mother Nature, you can change how you approach your skincare. Now that you know what causes your skin barrier to become thin and compromised, there are some simple things you can do to prevent additional moisture loss and dryness. Particularly when it comes to your lifestyle, such as:

Always protect your skin in the sun as it can dry it out and can speed up the visible signs of ageing

Use natural skincare products that contain ingredients that lock in moisture and go beyond basic moisturisation (note: strong exfoliants and Retinol can cause the skin to dry out)

Avoid smoking and limit your alcohol intake. Smoking reduces oxygen and blood flow to the skin, causing it to dry out. Whereas alcohol is a diuretic, causing increased urination and fluid loss from the body

Avoid long hot baths and showers as they also can dry out the skin (we know this is tough given the long cold winters here in the UK!)

These are just SOME simple ways you can protect your skin from becoming dry and dull, but even with all of these precautions, your skin still needs deeper hydration. It’s likely that the creams and moisturisers that worked in your 20s and 30s might not be enough to keep your skin hydrated and glowing in your 40s.

That’s because most moisturisers only moisturise at the surface level, and for a short period of time, too.

Meaning, you need to opt for skincare products that lock in the moisture and provide deep, lasting hydration.

2. Use OILS Rather Than Creams To Lock In Moisture And Keep Dryness At Bay Long-Term

The best way to go beyond the surface and lock in moisture at a deep level is by using oils.

That’s because unlike creams, oils create a protective barrier on the skin that help seal in moisture and reduce transepidermal water loss.

Plus, the results are longer lasting, so you don’t need to re-apply them as frequently.

As you may have noticed, even the creamiest moisturiser only makes your skin feel smooth directly after you’ve applied it. But as the day goes on (and especially during winter) it doesn’t take long for the dried, flakey skin to re-appear.

And if you’ve been repeatedly exfoliating dry patches to remove the dead skin, all this scrubbing can make your skin more irritated, and cause it to sting when you re-apply moisturisers that aren’t natural and that contain chemicals.

What’s more, remember what we said about your skin barrier containing lipids, and how lipids lock in moisture?

Well, oils are 100% lipids and act primarily as emollients, (which soften skin), and occlusives, (which seal in moisture).

This combination leads to:

Softer skin + locked in moisture = soft, glowing skin!

This is why oils are better than creams when it comes to keeping dryness at bay long-term.

Frankincense Oil [Boswellia Sacra]

Known as an Ayurvedic skin toner, frankincense essential oil helps protect skin cells and tighten pores.

Its antiseptic and anti-inflammatory properties soothe irritation and swellings, too.

When paired with nourishing carrier oils, frankincense gives ageing skin an instant firmer, lifted look while guarding against future sagging.

Neroli Oil [Citrus Aurantium]

Distilled from bitter orange blossoms, neroli oil dramatically awakens the look of mature skin with its natural collagen-boosting and skin cell-regenerating abilities.

Its sweet, freshly floral aroma also signals relaxation to calm the mind.

And by lowering cortiso l, neroli oil also works to minimise stress-induced irrititation.

Lime Oil [Citrus Aurantifolia]

The sharp, citrusy scent of lime essential oil perks up the spirit while bringing its antiseptic, astringent properties to mature skin.

Its peel is packed with antioxidant vitamin C to neutralise ageing free radicals and boost collagen production.

Lime oil gently tightens enlarged pores, tackles uneven texture, and brightens dull tones. Its cleansing action leaves skin sparkling fresh.

3. Use Ingredients That Reduce Dryness So That The Signs Of Ageing Are Less Visible

In addition to using an oil to lock in moisture, there are certain natural ingredients that are known to also help with other common complaints women experience in their 40s, such as fine lines, uneven complexion and wrinkles. That’s because when your skin is velvety soft and hydrated, the signs of ageing become less visible.

And one of our favourite ingredients for this is Manjishtha (Rubia cordifolia), which is a plant native to Southeast Asia with reddish roots that has been used for centuries in Ayurvedic medicine.

MANJISHTHA

Manjishtha is believed to:

• Support a reduction in dark spots, blemishes and pigmentation irregularities, resulting in a brighter and more even complexion
• Help soothe irritated skin and reduce redness
• Provide deep hydration to the skin, keeping it supple and nourished
• Help neutralise free radicals that contribute to premature ageing, reducing the appearance of fine lines and wrinkles
• Support collagen production, resulting in improved skin elasticity and reduces the look of sagging and droopy skin
• Even out skin tone and provide a more uniform complexion
• Reduces the look of puffy eyes as it enhances blood circulation

Our next favourite ingredient is Mahua longifolia, which is an Indian tropical tree found largely in the central and north Indian plains and forests (also known as the Butter Tree or Honey Tree).
Its use dates back thousands of years, and its seeds are used to obtain a yellow, butter-like liquid used as fat. It is believed that Mahua Butter keeps drying of the skin at bay and may enhance and restore the skin's natural radiance.
Interestingly, modern research has shown that using the bark, instead of the butter, contains two active ingredients that can give your skin a glowy, youthful appearance.
Which is why we recommend using Butter Tree Bark for your skin!

LEMON

Our other top ingredient is Lemon or Jambheer. Ayurveda uses lemon to help balance Pitta (or the element of heat in your body) to help cool, balance and soothe the skin.
This can be especially soothing during perimenopause and menopause when your body has difficulty regulating its temperature and you experience hot flashes and night sweats.
Plus, the citric acid in lemon can act as a mild exfoliant, helping to remove dead skin cells that can contribute to a dry, flaky appearance.

And it may also help brighten the skin and reduce uneven complexion,which may bebeneficial for dry skin that looks dull.

Now that you know how to protect your skin barrier and reduce persistent dryness and the visible signs of ageing, you might be interested in this…

Introducing
Manjish Glow Night Time Face Elixir

Manjish Glow Night Time Face Elixir is an Ayurvedic oil for the Face, neck and décolleté made from natural herbs and ingredients including Indian Madder, Lemon and Butter Tree Bark.

Our unique oil goes beyond basic moisturisation and locks in moisture at a deep level so you have long-lasting relief from dry, tight, rough and scaly skin. Plus, the synergistic formula helps to revitalise dull complexion and uneven skin tone, and bring back a deep radiating glow(which often gets lost in your 40s). Manjish Glow Night Time Face Elixir is meticulously created by following Ayurvedic procedures, which means all ingredients are of the highest quality and prepared in the purest way so they’re good for your skin, and for the planet.

This specially formulated oil is non-greasy and designed to:

• lock in moisture at a deep level
• make your skin feel velvety soft 
• improve your skin’s texture and reduce dry spots
• give a clear, radiant complexion that glows!
• brighten and even out your skin tone
• reduce the visible signs of fine lines and wrinkles

And the added benefit many of our customers report are compliments about how fresh and dewy their skin looks!

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“Ever since I integrated this product into my night skincare routine, several people have already commented on the fresh appearance of my skin. Some asked me about which make-up I was using. As I told them that it was not make-up but my special face-oils that make my skin smooth and supple - they all wanted the link from me of course... At 42 my skin appears to be better than ever!"
- Laurie C.

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"Manjish Glow night time elixir
I love your oils…I especially like using the Manjish Glow night time elixir …it’s such a lovely rich looking colour. I suffered from extremely dry and sensitive skin….nothing really worked….until I discovered your oils. Now these oils have become my ‘must haves’…and my skin has never looked and felt better."
- Margaret C.

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"Most beautiful oils I’ve used
I used theses oil on my face and body as I have Sjögren's syndrome which causes vey dry skin , massaging these oils every night into my face a eye area has been amazing , I’ve never had such a glow on my skin (I’m 63) so I will continue using these oils as my daily skin regime"
- Angie B.

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"I do believe I see a difference!
I first tried this oil in a starter kit and loved the feel of it. I am 64 and have had off and on rosacea, exzema and just dry skin being in a cold northern climate. I started just using these oils and moved away from creams…and my skin feels dewy and brighter than before."
- Margaret J.

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"Really love this oil...I'm a professional skin care expert and have been using a great salon range that I love for 30 years but I fancied a change and wanted to shake things up a little for my menopausal skin! This oil gives such an amazing glow, colour, feel that I often use it in the day as well as at night...stops my skin looking dry under makeup and the glow shines through! Treats and minimises the look of wrinkles and crepeyness too...win win!🤗"
- Christi T.

How To Use Manjish Glow Night Time Face Elixir

1. Cleanse your face as usual 2. Spray your favourite toner on your face to tone the skin 3. Take 4 drops of Manjish Glow Night Time Face Elixir in your palm and gently dab across your face, neck and décolleté (you may need a few more or less drops depending on your moisturisation needs) 4. Massage for 5 minutes with outward & upward strokes until it gets completely absorbed into the skin 5. Do this continuously for 7 nights or more and notice a difference! (Warning: be ready for compliments!)

Ingredients [INCI]: Sesame Oil [Sesamum indicum Seed Oil | Godugdha - Cow milk [milk extract] | Lac resin [Laccifer Lacca] - Laksha | Indian Madder [Rubia Cordifolia Root Powder] - Manjishtha | Lemon [Citrus Limon Juice] | Butter tree [Madhuca Longifolia Bark Extract] | Licorice [Glycyrrhiza Glabra Root Powder] - Yashtimadhu | Natural Tocopherol

Try Manjish Glow Night Time Face Elixir 100% Risk-Free

Try Manjish Glow Night Time Face Elixir
100% Risk-Free

We get that you’ve probably already tried your fair share of different creams, lotions and remedies promising lasting, quick relief from dry skin, only to be disappointed. Given our unique formula and glowing customer reviews, we’re confident that you’re going to love Manjish Glow Night Time Face Elixir… and that after consistent use, you too will be raving about your soft and glowing skin! But, if for whatever reason you don’t experience noticeable results, you’re covered by a 30-day 100% money-back guarantee so you can try it risk-free

Day and Night Duo

iYURA’s Day & Night Duo—Kesaradi Face Oil for the day and Manjish Glow Elixir for nighttime—to give you round-the-clock radiance & an illuminated, ‘gold’-like complexion!

Balaayah Black Gram Booster

iYURA’s ultra-rich VEGAN body oil for super soft, ultra-nourished, more robust-looking skin—head-to-toe!

Yauvari Youth Spring

Smoothen the look of fine lines and wrinkles across the entire face, neck & décolleté in your golden years with the firming and toning action of potent Black Gram.