Do you remember when you and your friends would look at magazines and laugh at all the wild hairdos of the era?

Then, having grown up a bit more, you may have rocked one yourself. Your very own iconic updo, peroxide wave, or signature fringe! And it didn’t stop there—we'll bet.

But then as life marched on, your hair

—bleached, dyed and coloured several times over at this point— may have found it difficult to keep up.

Getting more and more rough-to-the-touch, frizzy, and dull-looking with each passing day.

And seeing them stuck in the shower drain or left behind on the pillow must’ve made it worse.

Leaving you to think that all those trips to the salon or DIY box dyes have brought it to the point of no return.

But longing for the vivacious, voluminous-looking hair of youth—doesn't have to be a pipe dream.

And no, it's not going to need a sprinkle of magic (though there may be a potion involved) either!

Understand How Bleach and Hair Dyes Work

Most of us already know that bleach reaches down into the hair shaft and lifts the colour. But do we really understand what it does to the hair?

A typical hair bleaching procedure involves either the use of ammonia or hydrogen peroxide. Both are highly-aggressive chemical agents that can significantly affect the health and texture of your hair.

Further, the process itself and the duration for which you’re meant to keep the bleach in, has several key variables. Like the colour you’re hoping to achieve, whether your hair has been previously coloured etc.

There’s also the total duration that bleach is meant to stay on your hair to account for. In all cases though, a typical session should last anywhere between 15 to 30 minutes.

However, to really know how bleach works we’ll need a closer look.

First, applying bleach opens up your hair cuticle. Then, Melanin—the pigment that gives your hair its natural colour—gets dissolved. This is how bleach lightens your hair colour.

But the other thing that’s going on, is that bleach is outright destroying the protein bonds in your hair, i.e. Keratin. So, the longer bleach stays on your hair the more protein bonds it destroys.

The result? Utterly-dehydrated, breakage-prone hair.

How Menopause Affects Chemically-Treated, Coloured Hair

What makes matters worse is that when you’re 45 years or older, your body goes through the onset of Menopause—a natural biological process which brings forth several physical, as well as biochemical changes, including hormonal fluctuations, hot flashes, mood swings and more.

During menopause, the levels of Oestrogen and Progesterone—key hormones that regulate a number of bodily functions including maintaining hair and skin health—begin to dwindle.

Hair loss and thinning of hair (excluding natural or other reasons of course) then gets further aggravated.

In the case of hair, this hormonal imbalance results in thinning on the front, sides, or top of the head. The effects of menopausal hair loss are exponentially worse in the case of chemically-treated hair—whether extensively bleached or coloured.

But enough despair—now let’s look at the good news!

The first step to caring for dyed, or colour-treated hair simply lies in embracing proactive haircare choices. And acknowledging that while you can’t turn back the clock and go back to when you were a 20-year-old...

... there are ways you can care for your hair and make dry, colour or bleach-treated hair look healthy, shiny, and smooth again!

What if we told you there are 3 proven ways to get back the lush, lustrous hair of your youth—that too, by using natural ingredients?

How—you ask? Read on. 

3 Little-Known Ways to Revive Dry, Damaged Bleach/Colour-Treated Hair NATURALLY 

1. Counteract the Effects of Harsh Chemicals Found in Bleach or Hair Dyes with a Good-Ol' Hair Massage

Women across cultures have used this ancient secret to keep their hair smooth, lustrous, and healthy-looking.

If the thick, resilient and polished-looking hair that most Indian grandmothers have isn’t evidence enough—well, what is?

Even to this day, Indian families view the ritual of Champi (traditional head and scalp massage) with reverence since it not only promotes healthy-looking hair but also improves familial bonding.

The idea is simple.

Just as poor soil affects the well-being of the plants that grow in it, the same can be said of the scalp in case of the hair.

Regular hair and scalp massage helps exfoliate the scalp and improves blood circulation, which in-turn promotes volume, bounce, and gives washed hair a subtle sheen.

A quick massage session, as part of your bi-weekly or tri-weekly hair wash routine, will give you undeniable benefits—and these are even supported by modern research.

• Improve blood flow to the scalp
• Help exfoliate the scalp
• Help reduce dryness
• Enhance your hair’s resilience
• Promote voluminous-looking hair

Now, you may be wondering whether there’s a right way to do it.

Well, there is.

But before we get to that—let's find out which hair oil would best suit our needs.

2. Choosing the Right Oil to Keep Your Hair Where It Belongs—
the Scalp, Not Your Comb

Lubrication alone isn’t the only reason behind choosing a good hair oil. At the end of the day, what you want from a hair massage...

—besides a smooth and sleek look to your hair—

... is to deliver it the deep nourishment it needs and the enrichment it has craved all these years. But what most off-the-shelf products do is that they’ll leave your hair looking flat, heavy and feeling greasy.
What we all want out of a good pre-wash haircare routine is for it to moisturise + condition our hair without weighing it down.

That it should keep the scalp looking clear—not sticky.

For that, an emollient—great for moisturising the hair as well as exfoliating the scalp, from root-to-shaft, down to the very tips—is what we need! And if all that is what we’re looking for, the answer has a lot do with knowing how the oils are made, and what ingredients have gone into making them.

3. Use 3 Powerful Ayurvedic Ingredients to Imbue Lost Lustre and Impart Volume Back Into Dry, Damaged Bleach or Colour-Treated Hair!

If you're even the slightest bit of familiar with Ayurveda, the ancient ‘Science of Life’—a holistic and natural holistic wellness system that originated in India over 5,000 years ago—you’ll know that it uses timeless, time-tested ingredients.

For our purposes, there are 3 ingredients in particular... ... noted for their ability to help restore the dry, frizzy, ragged look of bleached, colour-treated hair and bring back the healthy, shiny, smooth hair of your 20s. These are:

Kalonji or Black Seed

Amla or Indian Gooseberry

Bhringraj or False Daisy

Let’s start with Black Seed.

It is not without reason that ancient Ayurvedic sages deemed these tiny black seeds as the ‘Seeds of Blessing’.

Noted for their ability to provide optimal conditioning and a youthful sheen, Black Seeds (Nigella Sativa) can also impart renewed vigour to your bleach-stressed tresses and dry, deflated, colour-treated locks.

So much so, that a hair care routine featuring Black Seed has been recommended in numerous Ayurvedic texts—especially in one’s mature years—due to its potent age-defying abilities to give hair a nourished look.

And the advice still carries over, whether 5,000 years ago or today in the 21st century. Because, when it comes to caring for your hair—whether chemically-treated or not—deep nourishment is at the heart of the matter.

Next, let’s look at Amla, or more widely known as Indian Gooseberry.

It is to this little green orb’s credit that Indian grandmothers can thank their lush-looking, resilient hair!

No surprise, since regular massages with haircare products that include Amla can significantly boost blood circulation throughout the scalp, which in effect, increases oxygen to the hair follicles, resulting in stronger, more resilient hair.

What’s more, Amla is particulary effective for reducing the look of crusty, spotty hair and protecting it from further flaking owing to its rich Vitamin-C content. 

It also supplies your hair and scalp with the necessary nutrients for maintaining hair's natural colour and lustre.

And by deeply seeping into the follicles, Amla can make dry, frizzy, colour-treated hair soft-to-the-touch + look more sleek as well as polished.

Also noteworthy is that Amla can help shield your hair from the effects of everyday stressors such as dirt and pollution because of its ability to act as a barrier.

Now, let’s look at the third ingredient, Bhringraj or False Daisy—

revered as one of nature’s best “Hair-Revivers”—due to its innumerable benefits!


Derived from the False Daisy plant—a herb of note within the sunflower family—Bhringraj is regarded for its ability to promote hair growth, boost hair's resilience and give it a flake-free look.

For anyone looking to enhance the look and feel of their hair—dyed, bleached or otherwise—look no further than incorporating Bhringraj into your routine.

Rich in essential nutrients that nourish the hair, Bhringraj can make hair feel softer, look shinier, and easier to manage.

And it’s all due to its natural ability to sink deep into the scalp, condition the look of hair and ultimately nourish damaged, colour-treated hair back to health.

So, in short—

• Regular oiling and massaging helps spread nutrients from the root to the ends of the hair.
• It exfoliates the scalp and improves blood circulation which promotes volume and bounce.
• And not just with any oil—knowing which oil is targeted to our specific concern, one having the right ingredient mix—makes all the difference.

Now, one option is to source and process the herbs we just talked about yourself.

For that you’ll have to check at your local farmer’s market or pick them out individually from a herb garden (if you have or tend to one) and make the oils yourself.

This may sound tedious if you’ve never done it yourself but many people swear by it...

And yet—there's another way—and this one does not entail spending the amount of time or money needed to find the right oil, or mixing and pressing the herbs yourself.

What’s more, it combines the strengths of each individual herb, optimises them to work in tandem, and makes for an all-in-1 intensive hair treatment to bring back the lush, lustrous, youthful look of hair you want!

Presenting,

Keranya Black Seed Hair Potion:

A Versatile Blend of 3 Master Hair Herbs, incl. Black Seed for Revitalising the Look of Bleached, Colour-Treated Post-Menopausal Hair

Keranya Black Seed Hair Potion is among our signature Ayurvedic hair oils made up of natural ingredients—an astounding, one-of-a-kind, hair-enriching blend—deriving its power from the uber-nourishing and deeply-moisturising Black Seed (Nigella Sativa), paired with other equally-potent hair herbs, including Indian Gooseberry, False Daisy and more.

Just add a quick hair massage session with Keranya Oil to your hair wash routine and watch its no-tint, no-stain, no-nonsense formula re-invigorate the look of dry, brittle, breakage-prone hair...

... in spite of the accumulated effects of harsh colours, dyes or moisture-stripping bleach treatments!

With Keranya in your hair aresenal, all it’ll take for lush, healthy-looking hair... —whether it has been subjected to abrasive bleach treatments or menopausal hair damage

... is but a few drops and your own expert hand to:

Thousands Of Women Have Given Keranya Black Seed Hair Potion 5-Star Reviews, Here’s What Some of Them Had to Say:

⭐⭐⭐⭐⭐

“Another Winner!
I put this oil on leaving over night and washing in the morning. I have noticed I have more volume after 1 treatment, and hope to see further improvement the more I use.”
- Sara

⭐⭐⭐⭐⭐

“Feeling Lucky
I'm so pleased with this hair oil. My hair was falling out and breaking and I'd tried so many hair products. I almost gave up but since using your oil my hair is not static and feels and looks so much better. Loving it and my confidence has grown as well as my hair.”
- Julie D.

⭐⭐⭐⭐⭐

“Fab Hair Nourished!
It’s my second bottle. Need I say more? It has certainly put a bit of liveliness back in my hair.”
- Terri L.

⭐⭐⭐⭐⭐

"I Love, Love, Love this Product
NOTHING has ever made my hair look and feel this good. I massage it into my scalp and through hair leaving it for 1/2 hr before washing and my hair looks and feels luscious. Pretty good for a 76-year-old! And it doesn’t make it greasy."
- Naomi F.

⭐⭐⭐⭐⭐

"Brilliant Hair Product
My hair after using this product looked healthy, shiny and bouncy. Not that often that products live up to their intended purpose but this one certainly does and have bought for friends as presents!"
- Sharon D.

Thousands Of Women Have Given Keranya Black Seed Hair Potion 5-Star Reviews, Here’s What Some of Them Had to Say:

⭐⭐⭐⭐⭐

“What a Find!
The hair oil gives me stronger, healthier hair, without a doubt... Oiling my hair makes me feel I'm looking after it in the same way I look after my skin. And I love the smell. You do that so well.”
- Kari D.

⭐⭐⭐⭐⭐

“Smells Wonderful, Feels Wonderful
When I apply the oil, instantly I feel pampered, and my hair looks nourished and seems to be growing like crazy (which is a good thing!) I love it!”
- Maria S.

⭐⭐⭐⭐⭐

“I Certainly Recommend this Product
I used the Keranya Pure Black Seed Potent Hair Potion the very first day I received it. The aroma was so sweet and beautiful as I applied it to my hair. After leaving it on for 30 minutes then shampooing my hair I immediately felt my hair was thicker and softer. It enhanced my curls and I had a luxurious shine I haven't had for many years. ”
- Leanne W.

⭐⭐⭐⭐⭐

"Lovely Perfume Hair Oil
Smooths flyaway unruly hair making hair, style, condition & shine much more manageable. I will buy again."
- Louise

⭐⭐⭐⭐⭐

"It is Making a Difference
I have been using Keranya Black Seed Hair Potion for a few weeks now and can say, it is making a difference. My hair was falling out in handfuls and it seems to have slowed down. I usually apply it several hours before washing, leaving the oil to absorb thoroughly... I am pleased with the results so far."
- Suranganie F.

HOW TO USE:

Pump a few drops from iYURA Keranya Black Seed Hair Potion over different areas of your scalp.

💡 Tip: Make sure to keep your hair dry and untied before any kind of oiling.

Using the fingertips, apply gentle pressure on your scalp and spread the oil across partings in smooth, circular motions to cover the entire scalp.

Next, spread the oil that’s already on your fingertips into your palms. Tilt your head downwards or sideways and spread the oil gently across your hair from the root to the tips using both palms together.

Let the oil cover your entire scalp and hair strands for at least 20 to 30 minutes (10 minutes if you’re pressed for time). Do this every other day or the 2nd day of each week and wash your hair when the routine is complete. For best results—leave on overnight and wash the next morning.

PS: If you’re worried about staining your linens, be sure to cover any areas of your bed that come into contact with oiled hair with a soft and absorbent towel.

For those Who Like to Get to the Root of It, Here’s Everything Else You Need To Know—

Our goal is to make you fall in love with your hair all over again. And we're going to be here for you every step, doubt and question along the way.

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